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Seirbhís Oideachais d'Aosaigh & Breisoideachais Fhine Ghall Fingal Adult & Further Education Service
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Digital marketing

Module code: 5N1364

In this module, learners will investigate the unique characteristics of using digital technologies for marketing. Topics covered include identifying and evaluating the appropriate e-tools for marketing including social media marketing, blogging, search engine optimization, etc. Learners will design a digital markteting campaign. Assessment for this module includes a project worth 50% and a collection of work worth 50%.